$1,920
Profit for One Team
SportSpectator Sponsorship Fundraising
Success Story
Who
• A single wrestling club team in Colorado
Revenue
• Funds Collected: $2,420
• Cost: $500 (200 guides @ $2.50 per guide)
• Profit: $1,920 (79%)
Revenue Breakdown
• Sponsorship: $1,650 from business
card inserts
• Reselling: $20 in donations when distributing
guides
• Misc.: $750 from sponsors that did not
require business card inserts in return
Sponsorship Approach
• One parent sold ad spaces to local businesses
• He asked businesses for the most they
could afford to support the club. The target
was $250 total per sponsor ($1.25 per slot).
Actual received per slot ($1.38)
• All 6 slots were filled on every guide
• Club offered to print cards (local printer
donated printing- $130 value)
Distribution
• Handed out at a tournament upon entrance
and during the match in the stands
• Accepted donations from spectators that
wished to contribute
Quote from the organizer
“[Businesses] were very impressed by the
brochures, which I think really helped us get
high sponsorship numbers.”
Michelle Caragol
President
Yampa Valley Wrestling Club