Yippee for Yampa:
Team Raises $1,920 with SportSpectator
Yampa Valley Wrestling Club in Colorado recently
raised $1,920 with the SportSpectator
fundraising and education program. The club
achieved its success by leveraging sponsorships
from local businesses. “Sponsorship is a
great way to run the SportSpectator program,”
explains Bryan Jones, SportSpectator President.
“Just look at the results for Yampa Valley.
They had a 79% profit before selling a single
guide.”
SportSpectator features guides that explain the
fundamentals of sports; 15 different guides are
currently available. The guides can be used as
an integrated fundraising and education program.
Jones explains, “As a former athlete and
coach, I am thrilled to offer a sports fundraiser
that is actually about sports. There are dozens
of fundraisers—bake sales, magazine subscriptions,
car washes—but besides the fundraising component,
none of these positively impacts teams. Contrast
that to SportSpectator program, which educate
parents about the sports their kids play.”
SportSpectator provides slots
on each guide that can be filled with business
cards from local sponsors. Yampa Valley filled
all six slots on each of their guides. The club
sent a parent to local businesses to show the
guide, introduce the program, explain the club’s
goals, and ask the business for support. In exchange,
the businesses inserted business cards into the
slots on the guides. The club created the business
cards, which would have cost $130 but was donated
by a local printing company.
Michelle Caragol, President of the Yampa Valley
Wrestling Club, believes that sports education
was a pivotal component of the program –
not only because spectators learned about wrestling,
but because of the value proposition that was
created for sponsors. Caragol describes, “We
liked the fact that it was something informative
that people could use over and over and continue
to see the sponsors. [Businesses] were very impressed
by the brochure, which I think really helped us
get high sponsorship numbers.”
At the wrestling tournament in November, the
club passed out 200 guides at the door and in
the stands. The guides were given out for free
to spectators, but the club accepted donations
from fans that chose to contribute.
“It’s a win for everyone,”
Jones explains. “Yampa Valley Wrestling
raised $1,920, businesses reached potential customers,
and spectators received a product that explains
wrestling. What a great success!”
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